Digital Future in Focus 2016

For Canada, the total digital population is only about 30.5 million people while Canada's current population is sitting just over 35 million people, that is 5 million people that you would not be able to reach digitally.  While out of the 30.5 million, only 28.2 million can be reached online and a surprising 18 million can be reached by either smartphone or tablet. Canada's current demographics for digital population is 50% male and 50% female. While most people would think that the demographics would be aimed more towards the younger generation, they are actually aimed towards the age range 35-54 years of age. While nearly 83% of Millennials are mobile users and 12% of the 83% don’t uses desktops at all. That makes Millennials 5% less likely to use a desktop and 41% more likely to use a mobile device over a desktop. Not just for Canada but along with the United States of America and the United Kingdom, almost a quarter of all digital media time is spent on social media with others coming in second and entertainment third.

What I found most surprising about Digital Future in Focus 2016 is that digital media is focused more on the age group of 34-54 rather than the younger generations that are more “Tech Savvy”. Looking at the Demographics Composition percentage of Major Social Networks, I personally believe that these numbers do accurately represent the people that I know I those age categories,